Business Ventures

Founded: 1991

Plan B Skateboards was founded in 1991 by Mike Ternasky, with Danny Way joining as one of the original team riders at just 17 years old. Under Ternasky's visionary leadership and with the team's incredible talent, Plan B quickly became one of skateboarding's most influential brands.

The company's groundbreaking videos, including "Questionable" and "Virtual Reality," set new standards for skateboard video production and showcased progressive skateboarding that influenced an entire generation. Plan B represented a skater-centered approach to the industry, prioritizing progression and authenticity above all else.

After Mike Ternasky's tragic death in 1994, Danny and other team members worked to keep the brand alive, honoring their mentor's vision. Danny's ongoing involvement with Plan B, including helping to resurrect the brand in later years, demonstrates his commitment to preserving this important part of skateboarding history.

Co-Founded: 1994

In 1994, Danny Way co-founded DC Shoes alongside Damon Way (his brother) and Ken Block. What started as a skateboarding footwear company quickly evolved into one of the action sports industry's most recognizable and influential brands.

DC Shoes revolutionized skate shoe design with innovative features that prioritized both performance and style. The brand's commitment to supporting skateboarding through team riders, events, and video productions helped solidify its position as an industry leader.

Under Danny's influence, DC became synonymous with progression and innovation—values that reflected his approach to skateboarding. The brand supported not only Danny's groundbreaking achievements but also countless other athletes across skateboarding, snowboarding, BMX, and motorsports.